Privacy policy
Last updated 11 November 2026
Who is responsible
ASF Studio AB (reg. no. 559530-9385, Nacka, Sweden) is the data controller for the details collected on purserhq.com and in Purser. You can reach us at hej@purserhq.com.
The queue
When you join the queue we store your email address, when you joined and the answers you choose to give: company form, bookkeeping software, bank, AI plan and what the company does. We use them to choose which companies get in and to email you a link to the app when it's your turn. Cloudflare Turnstile checks that a person fills in the form and processes technical details about your browser to do so. If you never create an account, we delete the details no later than six months after early access ends. Email us if you want to leave the queue sooner.
Your account
When you create an account in Purser, we store your name, your email address and when you signed up. If you sign in with Google, we get your name, email address and profile picture from Google, and Google learns that you sign in to Purser. We need these details to give you an account. We never sell or share them. What the app stores while you use it is described in the app's privacy policy (in Swedish).
The earlier waitlist
If you signed up for the earlier waitlist on this website, we have your email address and what you gave in the form: which bookkeeping software you used, the time, the page language, your approximate country and your browser's user agent. Emails to the list were sent through the email service Resend, which also has your email address. If you don't become a customer, we delete the details no later than six months after early access ends.
Where the details are kept
The details are stored with Cloudflare, which runs the website and the app, and the visitor statistics with Umami. Both are our data processors. If the details are processed outside the EU/EEA, this happens with the safeguards the GDPR requires.
How long
We keep the details of your account for as long as you have the account. If you close it, we delete them as described in the app's privacy policy.
Your rights
You have the right to know what we hold about you and to have it corrected or deleted. Email hej@purserhq.com and we'll help you. You can also complain to the Swedish Authority for Privacy Protection (IMY).
Visitor statistics
To understand how many people visit the site and where they come from, we use Umami and Cloudflare Web Analytics. Both count visits without cookies and don't recognise you from one visit to the next. They see which page you visit, which page you came from, your approximate location, browser, device type and screen size. We also count when someone joins the queue and where on the page the form is, but not who. Your IP address is used briefly to count visits but is not stored. The legal basis is our legitimate interest in understanding how the website is used.
Cookies
The website sets no cookies of its own.